Ticket sales for the 2014 World Cup were organised by FIFA itself through FIFA Ticketing AG, a wholly owned subsidiary with the overall responsibility for the ticketing programme for the tournament. Tickets went on sale on 20 August 2013 and the first period for reservations ran through 10 October. A total of 2.3 million tickets were ordered in the first 24-hours of them going on sale.
The final 199,519 tickets to the 2014 FIFA World Cup Brazil went on sale on 15 April 2014. On offer were tickets for 54 matches that were available on a first-come, first-served basis. 10 of the tournaments 64 matches had already sold out.
As for previous World Cups, FIFA operated an official ticket sales platform via the official event website FIFA.com. FIFA.com is the only official online platform for the sale of general tickets as well as the hospitality packages.
Besides the FIFA tickets, each of the 32 teams that had qualified for the FIFA World Cup in 2014 had a reserved allocation of 12% of the tickets for each of their respective group stage matches and 8% for any matches beyond that. These the national football associations sold through a dedicated sales tool directly to their fans. That meant that 24% of the seats per group stage match were available for the fan groups of the two participating teams.
As far as hospitality packages are concerned, MATCH Hospitality was the official and exclusive hospitality rights holder authorised by FIFA and was the only source for legitimate ticket-inclusive hospitality packages.
MATCH Hospitality has offered an array of ticket-inclusive hospitality products for the 2014 FIFA World Cup ranging from business casual experiences in on-site tents to top of the line luxury suite experiences.
The difference between Hospitality packages and individual tickets is that the individual tickets are sold without any other services relating to attendance at the match, it only grants access to a particular seat for the respective match. MATCH Hospitality packages included other services in addition to the match ticket, such as on-site hospitality, fine catering, preferred parking, match programmes and additional entertainment.
As an example a Premier package covering a specific team’s games from the start all the way to the final in Rio cost around US$ 8,700.00, while a private suite for 22 people for all the games in São Paulo, Belo Horizonte and Rio de Janeiro would have set you back US$2.3 million.
Picking up tickets
Seven additional Ticket Collection Locations began operating on 1 June in the airports of Belo Horizonte (Confins), Brasilia, Fortaleza, Rio de Janeiro (Galeão and Santos Dumont), Salvador and in Viracopos/Campinas. Two further airport locations at Guarulhos in São Paulo and Porto Alegre will open later. In addition, three extra collection points in Rio de Janeiro and Sao Paulo are also now open.
Ticket Collection Locations are only for the pick-up of tickets already purchased via FIFA.com, not for over the counter purchases. It is possible to collect tickets for all matches in any Ticketing Centre in any host city (not only in the city where the match takes place). However, the centres will close the day after the final match in that venue. It is important that fans pick-up their tickets as soon as possible since there are no ticketing offices at the stadiums, including match days.
Visitors to the World Cup can, however, now buy any remaining tickets over the counter from the 12 Venue Ticket Centres. Tickets can be paid by cash or a PIN-enabled card. All spectators, including children of all ages, will require a ticket to access the stadium. It is important to note that the additional
FIFA Ticket Centres
Belo Horizonte: Boulevard Shopping, Avenida dos Andradas nº 3.000, Santa Efigênia, Belo Horizonte, Estado de Minas Gerais, CEP: 30260-070
Brasilia: Centro de Convenções Ulysses Guimarães, SDC Eixo Monumental – Lote 05, Brasília, CEP: 78000-000
Cuiaba: Shopping Pantanal – Av. Historiador Rubens de Mendonça, 3300 – Jardim Aclimação, Cuiabá – MT, CEP: 78055-000
Curitiba: Patio Batel Shopping – Avenida do Batel, 1.868 – Batel, Curitiba – Paraná – CEP: 80420-090
Fortaleza: Centro de Eventos do Ceará : Avenida Washington Soares nº 999, Portão E – Edson Queiroz, Fortaleza, CEP: 60811-341
Manaus: Centro Cultural dos Povos da Amazônia: Praça Francisco Pereira da Silva, s/n° CEP: 69073-270
Natal: Shopping Cidade Jardim: Av. Eng. Roberto Freire, 2920 – Capim Macio, Natal – RN, CEP: 59080-900
Porto Alegre: Barra Shopping Sul: Av. Diário de Notícias, 300 – Cristal, Porto Alegre – RS, CEP: 90810-080
Recife: Shopping Recife : Rua Padre Carapuceiro nº 777, Edifício Garagem B1, Boa Viagem, Recife, Pernambuco, CEP: 51020-900
Rio de Janeiro: Casarão General Severiano: Av Venceslau Brás, nº 72 – Botafogo, Rio de Janeiro, CEP: 22290-040
Salvador: Iguatemi Shopping : Avenida Tancredo Neves nº 148, Estacionamento I-1, Salvador, Estado da Bahia, CEP: 41828-900
São Paulo: Ginásio do Ibirapuera: Rua Manoel da Nóbrega, 1361, Ginásio do Ibirapuera, Paraíso, São Paulo, SP, CEP 04001-084
Ticket Collection Only
Rio de Janeiro: Cidade das Artes: Av. das Américas, 5300 – Barra da Tijuca CEP: 22793-080
São Paulo: Centro Cultural São Paulo: Rua Vergueiro, 1000 Paraíso, São Paulo CEP: 01504-000
São Paulo: Praça Antônio Prado : Rua XV de Novembro, 347 – Centro – São Paulo-SP CEP: 01010-010
Airport Ticket Collection Locations
Belo Horizonte: Aeroporto de Confins, Mezanino Setor A, in front of the Polícia Federal.
Brasilia: Aeroporto Juscelino Kubitschek, Terminal de passageiros, food hall, second floor , left of the escalator close to Cyber Office.
Fortaleza: Aeroporto Pinto Martins, Mezanino Setor A, Mirante Pavimento 02, close to the chapel.
Porto Alegre: Aeroporto Salgado Filho, Terminal de Passageiros 1, Ponto 52, Terceiro Pavimento.
Rio de Janeiro: Aeroporto Galeão, Terminal 01, Setor A, Desembarque, Área Nova.
Rio de Janeiro: Aeroporto Santos Dumont, Terminal de embarque, Mezanino, right side, close to post office.
Salvador: Aeroporto Luís Eduardo Magalhães, Terminal de Passageiros, Pavimento Térreo, Saguão, close to post office.
São Paulo: Aeroporto de Guarulhos, Terminal de Passageiros 01, salas 175 e 176, Piso Térreo, Check In B.
São Paulo: Aeroporto Viracopos/Campinas, Terminal de Passageiros, Saguão de CHECKIN/MOP, next to check-in 11.
FIFA’s official Accommodation Office is run by MATCH Event Services AG. To book a hotel with MATCH, which may not be your cheapest option but will guarantee you a hotel room, CLICK HERE.
The site offers over 800 hotels in the 12 host cities.