With now less than two years until the start of the Rio Olympics on 5 August 2016, the Organising Committee for the Olympic and Paralympic Games has launched and unveiled the new “look” for the Games.
The look will become familiar over the coming years and at the games itself as it will be used to decorate and enhance the sports facilities and the city, in addition to appearing on tickets, uniforms, credentials, licensed products, stores and more.
People that know Rio well will recognise many of the city’s famous landmarks that have been woven into the colourful design.
The new image, the organisers say, was inspired by Brazil, Brazilians and Rio de Janeiro: “The look is multicoloured and vibrant as the harmonic diversity of our people. The look is organic and engaging like an embrace, inspired by our lush nature and human warmth. It brings fluid and energetic features, like our art, our identity.”
The games has also unveiled the logos to be used by the cities hosting the Olympic football tournament. As well as Rio de Janeiro (Maracanã) they include the World Cup host cities and stadiums of Belo Horizonte (Mineirão), Brasilia (Mané Garrincha), Salvador (Fonte Nova) and São Paulo (Arena de São Paulo).
FIFA has launched its own version of one of Brazil’s most traditional good luck charms,the fitinha.
From the state of Bahia a fitinha is a simple, blessed ribbon which is tied around the wrist (or ankle) in three knots. Each knot represents a wish. The luck comes when the ribbon rots through and falls off. The ribbons, often stamped with “Lembrança do Senhor do Bonfim da Bahia“, come in many colours and each colour has a meaning and represents a certain orixá or deity. Light blue for Iemanja, the Goddess of the Sea, for example.
So be careful what you wish for…
Football fans looking for a hotel room to stay in during the World Cup should look in São Paulo, according to a report from the Forum de Operadores Hoteleiros do Brasil (FOHB), an organisation that represents the big hotel chains that control over 70% of all hotel rooms in Brazil.
According to FOHB as of the end of April only 24% of the rooms in São Paulo have been sold for the period of the World Cup, this compares with 87% sold in Rio de Janeiro.
Occupancy figures for Curitiba and Salvador for the period of the World Cup are respectively 44% and 57%.
Prices have also been falling since FIFA’s MatchService, started handing rooms back to the market. Studies suggest prices fell as much as 43% in Rio and 34% in São Paulo and Salvador for certain match days.
Brazilian President Dilma Rousseff has inaugurated the third of 12 stadiums that will host the 2014 World Cup. The new stadium is the 50,000-seat Arena Fonte Nova in Salvador (photo).
The brand-new stadium built at a cost of R$ 592 million ($296.58 million) is one of six scheduled to be used for the Confederations Cup. The Fonte Nova stadium was demolished and rebuilt from scratch after seven fans died when part of the old terracing collapsed during a game in 2007. It will host three Confederations Cup games – Nigeria v Uruguay on 20 June, Italy v Brazil on 22 June and the third-place play off.
The Arena Pernambuco stadium will be inaugurated on 14 April and the Mane Garrincha National Stadium in Brasilia will open on 21 April. Brasilia will host the opening game of the Confederations Cup on 15 June when Brazil takes on Japan.
The last of the Confederations Cup’s six stadiums to open will be the Maracana in Rio de Janeiro, which is due to be delivered on 27 April.