FIFA 2018 World Cup Poster

The famed Moscow Metro held the unveiling of the last remaining visual icon of the event. For the 2018 issue of the Official Poster, the Russian artist Igor Gurovich chose legendary Soviet goalkeeper Lev Yashin as a central figure of his work.

“The Official Poster of the 2018 FIFA World Cup is a true reflection of Russia’s artistic and football heritage,” commented FIFA Secretary General Fatma Samoura. “We are very proud of this beautiful landmark asset that portrays such an important icon and celebrates the coming tournament on Russian soil.”

Yashin played in four FIFA World Cups – 1958, 1962, 1966 and 1970 – and remains the only goalkeeper in the history of football to win the Ballon d’Or. In the poster, he is dressed in his traditional outfit of black shirt and shorts, knee brace and his famous cap. He is shown reaching for the ball, one half of which is a typical football from Yashin’s era, with the other depicting the vast landmass of Russia as seen from space, reflecting a key inspiration of the 2018 FIFA World Cup brand, that of Russia’s achievements in space exploration.

Artistically, Gurovich was inspired by the Russian movement of Constructivism from the late 1920s, in particular the posters designed by Dziga Vertov and the Stenberg brothers. The rays of light emanating from the ball, a common feature of Constructivist work, symbolises the tournament’s energy, while the circle of green represents the pitches of 12 stadiums in 11 Host Cities that will stage the 64 matches of the 2018 FIFA World Cup.

 

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